What Are the Most Effective Digital Marketing Strategies?

There are plenty of marketing strategies out there that professionals in the industry will use to try and set your business apart from the crowd. However, there is such a thing as a completely ineffective marketing tactic that could hinder your efforts rather than ensure success. With this in mind, we’ve collated a list of some of the most effective marketing strategies that you can use to help propel your clients into the spotlight. From PPC and SEO to email marketing and content creation, here’s everything you can do to make sure your marketing strategy goes off without a hitch.

Content marketing

According to Search Engine Land, companies generated 67% more leads, on average, when executing content marketing in comparison to businesses who chose not to uptake content marketing strategies. The same source also found that those who implemented content marketing tactics as a way to expose a business earned 97% more inbound links and had an increase of website visitors by as much as 55%. 

There are many benefits to content marketing strategies, and the aforementioned advantages detail just a few of them. In addition to everything we have just discussed, content marketing also has the ability to ensure Google indexes website pages at a 434% increase, states the same source.

This enables your website to show up high enough in the search engines that it will always be seen when typing in keywords. This is how website visitors increase by 55%, as previously mentioned. As well as this, content marketing is also one of the most cost-effective strategies to implement, especially when compared to other tactics, such as influencer marketing.

But what is content marketing? Content marketing is, essentially, the generation of ideas, the production of content and the publishing of those pieces online that would have been optimised for the search engines. The content you produce, no matter what it is, is extremely effective, especially if it’s wholly relevant and useful to readers and website visitors. Content could include anything, such as:

• Blog posts
• Articles
• White papers
• Case studies
• eBooks
• Podcasts
• Infographics
• Photographs
• Videos
• Website pages
• Landing pages

Content marketing is done in order to reach a variety of different goals, although these goals can change depending on the wants and needs of the business or the client you’re producing the content for. Typically, the goals are one-size-fits-all, with the fundamental goals being: an increase of brand awareness; improvement in brand loyalty, educating the target audience; and converting leads to sales.

Social media marketing

Social media marketing is often combined with content marketing. On its own, social media marketing isn’t as effective, but it’s still incredibly beneficial when compared to other marketing methods that you could use. Usually, content is pinned to social media posts, often being an infographic, a video, a photograph or a blog post.

The great thing about social media marketing is that there are a number of different platforms you could choose from to post your information, including: Facebook, Instagram, Twitter (or X as it’s now known), TikTok, LinkedIn and even Pinterest. Just like content marketing, there are several benefits to using social media marketing tactics, and those include, but are not limited to, the following:

• It allows you to target a very relevant audience
• It gives you the opportunity to constantly grow your audience
• You’ll be able to track insights and data, such as: impressions, engagements, likes and follows
• It enables increases brand exposure and awareness, even around the globe
• It encourages conversation and engagement, not only between yourself and your followers, but between the followers themselves
• You’ll be able to showcase stellar reviews and feedback to prospective customers or clients
• Social media marketing can not only be coupled with content marketing, but also influencer marketing

SEO tactics

SEO is often considered to be a more general marketing method, but you can’t really execute the other marketing methods successfully without also doing some SEO work. This is because the internet runs on things like keywords, links, meta descriptions and backlinks – everything that SEO is responsible for. 

Without SEO, it’s extremely unlikely that your website, or any content you produce, will end up being displayed high enough in the search engines results pages (SERPs) for anyone to actually see. If you’re too far down, you won’t be noticed and people will click on your competitors’ sites instead. 

According to Leverage Marketing, more than 67% of clicks that occur in the SERPs occur on the top five listings. In addition to that, 95% of website users will click on listings that appear on the first page of Google, with only 5% looking past the first page of Google, states Brafton. There are many benefits to implementing SEO methods, aside from ensuring you appear in the first page of the SERPs, including, but not limited to, the following:

• Improves return on investment (ROI)
• Drives quality traffic to your website
• Measures success with real insights and numbers through tools such as Google Search Console and Google Analytics, to name a couple
• It can boost your credibility
• It allows your company to be promoted around the clock
• It increases brand awareness
• It generates more leads and, subsequently, sales
• It might help you to outrank your competitors
• It ensures every member of your target audience is reached
• It brings down advertising costs
• It enables long term success

Paid advertising (PPC)

PPC isn’t the most cost-effective marketing method for businesses who are looking to put their name on the map for as little money as possible. Usually, marketing is considered to be an investment, so if you’re looking for considerable results in a quick amount of time, then you need to be putting the funds into the work. 

As such, many companies will look to PPC advertising for a boost, making it one of the most effective marketing strategies in the industry. Essentially, it does what it says on the tin. Someone pays to have their adverts displayed at the top of the SERPs. Not only does this increase the chances of someone finding and clicking on your website, but it also has the ability to increase leads and sales. 

According to Your Marketing People, someone could make $2 in revenue for every $1 spent on Google Ads. Essentially, this equates to a 200% ROI if you invest in PPC advertising for your business, no matter the industry you work for. In addition to getting a great ROI and as well as increasing leads and sales, PPC advertising also has the following benefits:

• It offers quick entry
• Results are easy to monitor and measure
• It complements other marketing methods
• It can produce useful, worthwhile data 
• It contributes well to business goals
• You’re always in control, even if someone is running the ads on your behalf

Influencer marketing

Influencer marketing is something that has become more popular as technology and social media has advanced. As a relatively new marketing tactic, it’s still just as effective as some of the more tried-and-tested marketing methods, if not more so. If you want to know exactly what influencer marketing is and what it involves, then you can read about it in more depth in one of our most recent blog posts, ‘What is Influencer Marketing?’. 

Depending on the type of influencer you’re marketing your goods and/or services at, it could be either a very affordable or a very expensive way of advertising your business. Either way, it seems to be a very effective tactic that an increasing number of household-name businesses are utilising. 

According to HubSpot, 50% of Millennials will trust a product more if it’s been recommended to them by an influencer, together with 92% of marketers in the industry agreeing that influencer marketing is actually very effective, states the same source. Another source claims that if companies spent just 1% more influencer marketing techniques, they would see an increase of 0.5% in their engagement insights. 

Email marketing

According to the Digital Agency Network, email marketing is around 40 times more effective when compared to social media marketing, with the purchasing process occurring around 3 times faster as a result of email marketing when compared with social media marketing. This is no surprise considering that 91% of people will generally check their emails at least once a day, claims the Channel Preference Survey. 

Email marketing can be used for a number of reasons, and it’s this variety in uses and approaches that makes email marketing that much more effective than other channels and tactics. There are many benefits that email marketing has to offer, including, but not limited to, the following:

• It allows you to create personalised content
• It’s offers a more friendly approach, especially when sending out welcome and farewell emails
• It’s effective at collecting feedback and for carrying out surveys
• It improves sales
• It enables you to communicate better with your audience
• It generates more traffic to your site
• It’s useful when you’re running time-sensitive campaigns
• You can reach the right people at the right times
• It’s a cost-effective marketing form
• It brings more brand value to your audience
• It saves time
• It increases brand awareness and solidifies company messages
• It easily measures campaign success
• You’ll be able to learn more about your audience and demographics

Kumo is pleased to provide customers throughout the UK with unparalleled digital marketing services, regardless of the industry you work in. We have over two decades of industry experience and knowledge to draw upon, so you’ll always be able to count on us to deliver excellent results every single time. From SEO and PPC services to content writing and website design, you’ll be able to look to us to catapult your business into the spotlight. For further information about how we can help you today, get in touch with a member of our friendly, professional team – we’re always pleased to hear from you.