SEO Nottingham

Research

Research forms the backbone of digital marketing campaigns. Company, sector, competitor and keyword research play a pivotal role for onsite targeting. It identifies the actual terms and phrases that people are actively looking for. We perform this process to ensure your pages are optimised to be visible to active searchers.

With solid research for onsite and offsite elements, the foundations can be laid to give your campaign every opportunity to perform as well as possible.

Reporting

We keep a firm eye on your target keywords and their ranking positions in the search engines. This information is relayed clearly and concisely, presenting you with a visual representation on the direction of your site. Analytical feedback is also provided on a regular basis, detailing traffic and conversion trends amongst a number of other areas.

As part of the SEO process, monthly reports are compiled detailing traffic, site performance, conversions and which pages of your site are performing better than others. This provides measurable progress and offers insights into which web pages are pulling in traffic and how others can be revised and improved.

Content

Kumo employs a team of talented copywriters able to produce an array of content types based on a diversified range of topics. Our staff writers can work with you to create copy for your pages that portrays your brand’s tone, style and professionalism as well as conforms to appropriate search engine optimisation elements and algorithms, such as Google Panda.

Our creative process can be used to develop content and strategies that help promote your business across a variety of channels with valuable and unique assets. It has often been touted that ‘Content is King’ and the text-based search engine crawlers rely heavily on finding information in written copy.

SEO Consultancy

Larger companies that manage campaigns in house don’t always need an ongoing monthly agreement. To accommodate this, we offer an SEO consultancy service that allows you to initiate a campaign, report on potential problematic areas or define and adopt a recovery strategy if needed.

Our team members have a wealth of experience in preparing and implementing an online strategy that meets outlined aims and targets of a client.

Link Building for SEO

Kumo employs ethical and tactical link building methods in the deliverance of all SEO packages. Backlinks are a major factor in organic search engine marketing and play a key role. A diversified link profile with inbound links from trustworthy sites can help propel your website higher up search rankings, keeping in line with algorithms such as Google Penguin.

There are many ways to approach link acquisition and a number ways to obtain natural, authoritative inlinks to your site. These drive traffic from their location as well as aid in organic ranking positions in SERPs. Our process covers identifying opportunities, gaining quality links, profiling incoming links and maintaining a healthy link profile.

Google Penalty Recovery

Due to some companies and SEOs using unethical, ‘black hat’ tactics, combined with the ever-evolving landscape of organic algorithms, many sites have been handed penalties. These punishments, such as Penguin penalties and Manual Actions, can often result in a site being disregarded completely by the likes of Google and Bing.

Depending on the nature and severity of your penalty, a range of strategies will be incorporated to clean your site’s link profile and disavow toxic links in order to have the penalty lifted.

National Strategies

The Kumo team is well averse providing national strategies. These services cater to companies that offer their services throughout Nottingham and the rest of the UK, as well as eCommerce online retailers selling their products both national and internationally.

Comfortable with a wide range of content management systems, including WordPress and Magento, our staff members aim to put your site, products and content in front of the eyes of people you are trying to reach, all over the country.

Local SEO

Local SEO strategies are perfect for service sector based businesses and sites aiming to boost their traction and exposure in specific areas, towns and cities. The idea is to let search engines know that you serve a given area.

In the past, some marketers have tried to force their way into local results by appending a given town or city onto a keyword and hammering it. The fact is that this no longer a scalable strategy and a multitude of industry best practices are a much better avenue to explore.

Social

Social media is playing an increasingly important role in search engine optimisation. We can share your content, schedule posts and ensure consistency across the major social channels.

Kumo has a successful history in crafting and carrying out social campaigns that can ultimately aid in the deliverance of the SEO strategy.

Contact us at our offices in Nottingham on 0115 964 8205 if you would like to discuss your SEO requirements.