New Year, New Marketing Strategies: 5 Trends to Look Out for in 2025

As we approach the New Year, it’s imperative that we’re looking at using more modern, innovative marketing strategies in order to move with the times. After all, that’s what marketing is all about – adapting. There’s nothing to lose and everything to gain by adding some of these new marketing strategies for 2025 to your current marketing methods, putting you ahead of the game when your competitors might still be working on Christmas campaigns. Here are the new marketing strategies for a new year, set to explode onto the scene in 2025:

1. The year to embrace AI

The use and presence of AI has grown exponentially in the last year, and it’s not set to slow down as we come into 2025. According to Salesforce, 75% of marketers have experimented with, or have fully-implemented, AI technology in their line of work. The same source also reported that AI technology has since become a priority for businesses in the marketing world, although it’s still proving to be a challenge when it comes to its usage. 

This is because new technology needs adequate time and training assigned to it. If you’re looking to embrace AI in 2025, like many other marketing agencies in the industry, then it’s something you need to take seriously and invest in, whether that be buying software or offering quality training to your employees. In addition, you shouldn’t look to AI as a way of doing the job of a human. 

It cannot replace a human worker in their role. Take AI writing tools, for instance. While they’re great for saving time and giving a content writer the bare bones of their article, the results they produce are repetitive, full of jargon and are often presented in American English. 

As such, you need a human copywriter to proofread and edit that AI-generated content. You also need a human worker to do some research and input that into the tool itself. There’s far more involved in it that first meets the eye. While it shouldn’t be seen as a shortcut for getting the job done, because AI is still in its infancy, it should be embraced in 2025 in you’re warning to keep up with your competitors.

2. Video content will remain popular

According to Wyzowl, 87% of marketers say that video content has helped them to increase their leads and, subsequently, sales, and that they have predicted the same success will continue well into 2025; all with the aid of video. To further hammer this point home, Join Brands has stated that video adverts that feature user-generated content (UGC) have resulted in a click-through rate that is 400% higher than the results seen from traditional adverts. This is largely down to the fact that consumers trust that form of advertisement more so than brand-produced content. 

Reaching a wider audience and generating more credibility than ever before, Wyzowl also claims that 89% of consumers, when asked, said that they were hungry for more video content, generally, from their favourite brands, whether it be a televised advert or short-form video content on social media platforms. This should be a wake-up call to marketers in 2025 to sign-up to video-related social media sites, such as Instagram and TikTok. This is yet another marketing strategy to use in the New Year – increase the level of video content you’re putting out there.

3. Written content continues to be king

Despite video content rising in popularity in 2025 as an effective marketing strategy, you shouldn’t let the written form slip. Written content still continues to dominate the world of marketing, with articles, blog posts and even website page copy being the most prevalent and effective form of SEO. According to the Content Marketing Institute, content writers reported a 58% increase in sales and revenue as a result of content marketing in 2023 alone, providing that the written form is still king in the marketing world. 

As well as this, it was also reported by the Content Marketing Institute that 84% of marketers believed content generates brand awareness, 76% thought it boosted lead numbers and 63% said it led to an increase in subscriber numbers. While it has long been a popular form of marketing and is a great way of boosting SEO and performance in the search engine results pages (SERPs), it’s clear that the successes of content writing will continue well into the future, not just the upcoming year.

4. More marketing will be done on TikTok

TikTok is a relatively new social media platform, increasing in popularity in 2018 in the USA. According to The Guardian, TikTok became the world’s most-downloaded app in 2022, surpassing Instagram and X (formerly Twitter), and it continues to be prevalent in the social media world. 

As it shows no signs of slowing down in terms of downloads and users, 2025 is the year for TikTok to be used as an effective marketing tool, more so now than ever before. This is because TikTok also boasts some impressively high user engagement levels, so use this to your advantage if you’re looking to make a splash in 2025 by way of some new marketing methods.

5. Social media will establish itself as a search engine

While we can search for brands and websites on Google and other internet search platforms, the advancement in social media technology has caused a major shift when it comes to how we search for things we’re looking for online. For example, Hubspot claims that 87% of marketers have found that consumers will search for a brand on social media, such as Facebook and Instagram, more so than using a traditional search engine. 

In addition to this, the same source found that 76% of consumers use social media platforms to discover and search for new products and services, such as looking at Starbucks’ latest festive drink release, for instance. But which social media platforms are used as search engines most often? 

According to Forbes, Generation Z (those born between 1997 and 2012) turn to TikTok and Instagram for this functionality, as opposed to Twitter or Facebook. With this in mind, use this to your advantage when it comes to marketing in 2025, because the search engine scenery as we know it is beginning to change.

Kumo is a dedicated digital marketing agency with over two decades of experience in the industry. We have a team of specialists on hand who are able to deliver a wealth of marketing services, including PPC, SEO, content writing, website design and more. If you’re looking to set your business apart from the competition, get in touch with a member of our friendly, professional team today – we’re always pleased to hear from you.