How to Use LinkedIn Creator Mode

LinkedIn Creator Mode is an excellent way for content creators to get noticed and to gain more exposure in a social media setting. LinkedIn is a social networking site that is deemed to be more professional than using Facebook to connect with colleagues and prospective employers, clients and workers. 

But LinkedIn isn’t just for those looking for the next business or career opportunity. Those with a passion for making content can use LinkedIn Creator Mode for their own benefit, especially if they’re looking to make a splash in their industry. But what is LinkedIn Creator Mode, why should you give it a go and how do you use it? Let’s take a closer look:

What is LinkedIn Creator Mode?

LinkedIn Creator Mode is a feature available in the social media platform, LinkedIn, that’s designed with content creators in mind. It enables users to create and establish a brand online and to boost their visibility across the platform itself. 

As well as content creators, LinkedIn Creator Mode is most commonly used by freelance writers, entrepreneurs and other professionals who are wanting to see an increase in engagement online, but most notably on LinkedIn. 

People will use it for a number of reasons, but the most common of those reasons are to showcase their skills to potential employers and clients or as a hobby to set their profile apart from the crowd.

Why should you use LinkedIn Creator Mode?

At this stage, you might be wondering what the point of enabling LinkedIn Creator Mode is if you can simply use the LinkedIn profile you have already. Essentially, LinkedIn Creator Mode is for LinkedIn users who regularly use and create content on the platform, whether it be for the purposes of getting noticed by employers or to showcase your work to customers. It can be helpful to:

• Grow your following
• Establish a presence on the platform
• Build a community
• Get discovered by more of your relevant audience and clients

Creator Mode is available on most LinkedIn profiles but you’ll always have the option to either turn it on or turn it off. It focuses more on the content you’re creating rather than random posts that you’ve published. It then displays the activity that’s surrounded your content, including comments and likes. 

How to use LinkedIn Creator Mode

LinkedIn Creator Mode isn’t available to everyone. But just because you don’t see an option for it doesn’t mean that you can’t enable LinkedIn Creator Mode on your profile. Let’s take a closer look at how to turn LinkedIn Creator Mode on, how to develop your content plan for it and how you can use a Video Cover Story feature to your advantage:

Turn on LinkedIn Creator Mode

Of course, the very first step in using LinkedIn Creator Mode is to enable it in the first place. To check whether or not you have the freedom to use LinkedIn Creator Mode, click on the ‘Me’ menu and then click ‘View Profile’. If you do have LinkedIn Creator Mode enabled, then you’ll see an option to turn the feature on and this will be displayed in your LinkedIn dashboard. 

If you find that this feature isn’t available to you, then you can request it via LinkedIn Help. However, if you do have it, then turn Creator Mode on by clicking the option and then click ‘next’ to proceed through to the next stage. Once you’ve done this, you’ll be able to follow the steps and use LinkedIn Creator Mode to your heart’s content.

Develop your content plan for using LinkedIn Creator Mode

When it comes to getting the most out of your LinkedIn Creator Mode profile, you need to be developing a content plan. In order to do this, you should start off by taking the five topics that you want to be known for and then planning your content around those. The content you’ll be creating will be shared on your LinkedIn profile only, so you want to make sure that it’s relevant, engaging and informative. 

The content you choose could range from something simple such as a photo or some short-form content, right through to videos, podcasts and long-form articles. The choice is entirely yours. However, you should think about what will get you noticed in your industry. It’s also recommended that you post your content around four times a week and then encourage your connections to engage with what you’ve posted. Aside from that, here are a few other ways to plan your content when using LinkedIn Creator Mode:

• Look at the LinkedIn New Highlights feature and offer your take on it
• Share other people’s content on your profile that is relevant to your industry
• Write and publish long-form content, such as blog posts, articles, papers and editorials
• Engage with other people’s content on LinkedIn, whether they’re using LinkedIn Creator Mode or not
• Join the Creator Community for added support and inspiration 

Enable a LinkedIn profile video cover story

Technically, this feature isn’t actually linked to the LinkedIn Creator mode but it’s a feature that enables you to replace your profile photo with a video instead that can last around 30 seconds. Usually, people use a video cover story as a way of introducing themselves briefly to other LinkedIn members. 

It’s simple enough to enable if you’re looking to stand out from the crowd, aside from the fact that this isn’t actually part of the LinkedIn Creator Mode. Even so, it’s still a worthwhile thing to do if you’re looking to make sure you’re set apart from your competitors, whether that be rival applicants or other businesses.

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