How to Get Your Business Noticed Online

Getting your business noticed online is becoming increasingly more difficult as the market and online presence, generally, becomes more saturated. It can be a challenge for businesses who are either new to the game or who are only just moving their operations online. With this in mind, it’s become somewhat of an art to make sure that you’re getting maximum exposure online, especially if you don’t have any experience in it. So how can you get your business noticed online? Let’s have a look:

Launch a social media campaign

According to business.com, 86% of marketers said that their social media marketing gave more exposure to their business, with 76% of them finding that it increased traffic, 64% saying it generated leads, 56% saying it helped to develop loyal fans and 55% saying that it improved their overall sales. So social media marketing is still an incredibly effective way of making sure you’re finding success in the online world. 

While many businesses will have an onsite social media marketer on hand, some companies don’t. If you’re wondering where to start, then the first thing you need to do is make sure you’re using the right platform for you. Think about your target audience first of all. Which social media site are they most likely to use? 

Do some target market research first before going down the social media campaign route. Also, you need to think about the goals you have in mind. What are you wanting to achieve from a social media campaign? Take a look below at the social media site you should be focusing on based on the goals you have, according to business.com:

• To maximise sales – Facebook, followed by Instagram, LinkedIn and YouTube, in that order
• To increase exposure – Instagram, YouTube, Facebook and LinkedIn, in that order
• To generate leads – Facebook, LinkedIn, Instagram and YouTube, in that order
• To boost traffic – Facebook, Instagram, YouTube and LinkedIn, in that order
• To develop a loyal fan or customer base – Facebook and Instagram, LinkedIn and YouTube, in that order

Create immersive, high-quality content

Great quality content is a must for those looking to get maximum exposure online. This is because Google has an algorithm in place that will scan the internet for quality content and it will rank it accordingly. Quality content, according to Google, involves articles, for instance, that are grammatically-correct with no spelling mistakes, contain both internal and external links and have images attached to them. 

Quality content doesn’t just mean that the article reads well or that the infographic looks great. It’s actually quite an involved and complex process. According to REVITY, creating relevant, valuable content that meets the needs and interests of your target audience is a great way of establishing your brand as one that is trustworthy and authoritative. As such, it will help to drive your leads, conversations and, therefore, sales.

Utilise business profiles

You might be wondering what the benefit of using a business profile is, but there are actually far more features available to a business profile than to a domestic profile. Business profiles, especially on Instagram, allow you to see analytics and insights on the things you post, alongside the number of people who are seeing and engaging with the content you’re publishing. For example, business.com claims that there are several benefits to be had by companies who use an Instagram business account, including:

• Instagram insights – this provides detailed analysis regarding: audience information, post performance, story performance, hashtag analytics, reach, follower count, paid ad performance, best time of the day to post information, click-through rates and visitor information
• A contact button is enabled – this makes it easier for a business to add phone numbers, email addresses, website links and more to their accounts
• Links in Stories – the user can add links to the Stories they post, enabling business to link to goods and services they’re selling or promoting at the time
• Instagram adverts – you’ll be able to pay a fee to make sure your posts appears more in people’s timelines, which is a great way of advertising online
• Scheduled posts – a business will be able to choose what time and day a post goes live, without the need to actually be sat online in order to hit the ‘post’ button at the right time. It allows your content creators to do other things rather than stop what they’re doing to post onto your account

Know your target audience 

There’s no point launching an online campaign to get maximum exposure if you’re targeting the wrong people. If you run a nightclub in the centre of town and you’re throwing a party or an event, make sure you’re targeting students and young people between the ages of 18-25, for example, rather than people between the ages of 40-65. 

The more of the target audience you hit, the more of a chance you’ll have of bringing in the right customers, whether it be through footfall or visitors on your website. The only way you can do this is by knowing who it is you’re targeting and taking the right steps to reach them. Those who are aged between 40-65, for instance, are probably less likely to use Instagram and TikTok, but they’re more likely to be using Facebook and LinkedIn. 

But students and young people between the ages of 18-25 are more likely to use TikTok and Instagram and less likely to scroll through Facebook or LinkedIn feeds. Keep things relevant and get to know your target audience effectively in order to make sure you’re reaching as many of the right people online as possible. 

Design a captivating & compelling logo 

An eye-catching logo for your business is paramount for the success of your company and how well it performs as an online entity. According to LinkedIn, an effective logo communicates what makes your business unique, but it must also depict the sort of work you offer, whether it be services or goods. 

If you’re looking to stand out in a saturated market, regardless of the industry you might work in, you’ll need to make sure that you have a strong, future-proof logo to use throughout your time in business. 

If you have an established business with a logo that is around 15 or 20 years old, then you should look at updating it as and when you can. Even the likes of Sainsbury’s and Tesco, supermarket giants that have been on the scene for years, have subtly changed their logos over the years. 

According to Fandom, Tesco replaced their old logo from the 1970’s to a new logo which launched in 1995 and changed again in 2016. They launched a new logo again in 2016 with a more round font and with some additional spacing. Again, although the change was small, it’s still been updating over the course of 50 years, claims the same source. 

Sainsbury’s on the other hand, underwent a major rebrand in 1999, claims Fandom. It moved away from a blue font to a bright orange one. It then moved away from a typography-style font and to a more modern, more round font that is also slightly thicker than the original logo. 

However, it rebranded again in 2005 to give us the logo that we know and love today, states the same source. These are just two instances where a rebrand of the logo was carried out, but not in a major way that makes the company unrecognisable. 

There’s a fine line there because you don’t want to demolish the reputation you’ve already worked hard to build in favour of a new logo that looks nothing like the old one. However, if you’re working from scratch, then designing a great logo is a little more straightforward as you don’t have a loyal customer-base to confuse. Here are some brief tips for designing a great logo:

• Keep it simple
• Make it memorable
• Be original
• Ensure it’s timeless
• Have modernity in mind
• Create some balance
• Try to be complementary
• Prioritise versatility

Enlist the help of a digital marketing agency

We all know how busy business owners can be, which is why it can be difficult to find the time to do all of the above yourself. The great thing is that you needn’t worry about carving out the time to do all of those things when you employ a digital marketing agency to do it all for you. Here at Kumo, we’re able to manage your online exposure from anywhere in the UK, offering PPC, SEO, content writing and website design services, to name just a few things our dedicated team can do. 

We can do everything for you, including managing paid advertisements on Google and increasing your rankings in the search engine results pages (SERPs), therefore ensuring your website is seen before any of your competitors’. Enlisting the help of a marketing agency to manage your online exposure for you is an excellent way of making sure that you still remain at the heart of your business, whilst we deal with all of the ins and outs of the world of marketing and exceptional results. 

If you would like further information about the digital marketing services we have on offer, get in touch with a member of our friendly, professional team today – we have over two decades of experience in the industry, so you can also count on us to propel your business into the spotlight and set you apart from your competitors.