How to Choose the Right Digital Marketing Agency

It’s never been more important for a company to be visible online as it is today, in such a digital age. This is why businesses across the world are looking to digital marketing agencies to put the spotlight on them instead of on their competitors. Unless your company is particularly large and popular already, being noticed online is a difficult task to perform, which is why it’s best left to the professionals, such as us here at Kumo Digital. So what should you look for in a digital marketing agency? Let us help you!

Establish what your company’s marketing needs are

You need to understand what it is you’re looking to get out of the digital marketing services that an agency is providing. If it’s a simple matter of hosting a site, then most agencies will be able to do this. However, if you’re looking to sit at number one in the search engine page results (SERPs), then this will require a host of different marketing services, including SEO, PPC and content creation. What are you hoping to achieve by bringing in a digital marketing agency? Answer this question before hiring a specialist company, like us here at Kumo Digital.

Make sure the agency you choose can meet your needs & your budget

Once you’ve established your needs and worked out a budget, you should ask yourself whether a particular company will be able to meet those requirements and exceed your expectations. You should look into what a digital marketing agency is offering, service wise, and see if their strategy is something you’ve been searching for. 

If they’re quoting you considerably more than your budget would accommodate, ask what they can give you for your money. At the very least, they should be able to host your website for a small fee, so no job is too small for most agencies to execute. Kumo Digital will be able to help you, no matter how modest your budget might be.

Do some research

Just like you’d do your research on a company before having a new boiler fitted, you should do your research about the digital marketing agency you’re looking to hire. How many stars do they have on Google? Do they have a Facebook page? What is their website like? Are there any reviews online about the company? These are all things to consider when looking to hire a digital marketing agency that’ll put your company on the map using the latest SEO and PPC techniques.

Ask questions

If there’s anything you’re not sure about or if there’s a service that an agency offers that seems too broad or is explained online with a lot of jargon, then you should always feel comfortable asking questions about it. A legitimate agency who has your best interest at heart will never have a problem taking the time out to discuss your queries. Here at Kumo Digital, we’ll always make the time to discuss your options with you. 

Whether you need an explanation as to why certain techniques are used or are simply asking what a ‘SERP’ is, no question is too simple or complex for us to answer. So when looking for a digital marketing agency for you, make sure you ask the right questions and ensure you’re given an answer that you’re happy with. Some of the questions you might feel the need to ask could include the following:

• Who will be completing the work?
• Can I see some examples of work?
• How long do clients stay with you, on average?
• What sort of results can you promise me?
• Is there a timeline in which to expect those results?
• How will my return on investment (ROI) be measured? 

Request a proposal

Much like asking a tradesperson for a quote, a proposal is something an agency will give you which details what they’ll be able to do that’ll benefit your business. There are several ways in which a digital marketing agency, such as us here at Kumo Digital, can earn your company exposure online. 

From SEO techniques using Google Analytics, Google Search Console and more to implementing and managing a blog, it will all be outlined in the proposal if it’s something marketing experts will think you’ll be able to benefit from. If you want an explanation as to why certain services are recommended, then all you need to do is ask the agency and they’ll always be happy to go into detail about why something would be advantageous to pursue – this is always the case with Kumo Digital.

Ask for full transparency

During your research, you should look through the website or use Google to see if you can see an address and a client list. If this information isn’t readily available on either platform, then you should think twice about hiring them for SEO, PCC or content services. If, however, you do come across an agency that’s ticking all of the right boxes, you should ask them to be as clear and transparent with you throughout the time you spend with them, which could be indefinitely. 

This is especially the case with monthly fees and invoices. Here at Kumo Digital, you won’t have to worry about hidden costs or additional fees that appear out of the blue. We will always be upfront with you when it comes to quotes and invoices. This same level of transparency is continued across our business, so if you have any questions, feel free to ask and we’ll answer them to the best of our knowledge and ability.

Kumo Digital are pleased to have a team of dedicated SEO, content and PPC specialists at the helm of our operations. With over two decades of experience in the digital marketing industry, you’ll always be able to count on us to deliver exceptional results, propelling your business into the spotlight, setting you apart from your competitors. For more information about how we can help your company today, get in touch with one of our expert team – we’re always happy to hear from you.