Category: Websites

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

A website is an integral part of any business. It gives potential customers an opportunity to get to grips with exactly what it is you do, but it also gives your company the chance to showcase your brand.  Tone of voice, colour scheme, logos and even the layout of your text and images can give […]

Getting a decent amount of traffic to your website is one thing, but it’s actually more important to ensure that visitors to your site are staying on it and navigating their way through it for as long as possible. Retaining readers will help to ensure that they learn as much as possible about your business […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking is one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]