Category: Websites

Trust is one of the most important factors when it comes to website design. Visitors will decide within seconds whether or not a website feels safe, credible, legitimate and professional. If a site looks confusing, outdated, slow or suspicious, then users will leave, resulting in a high bounce rate.  A trustworthy website does more than […]

In today’s digital-first economy, a business website is becoming far more than simply an online brochure. It serves as a storefront, sales representative, a customer service desk, a credibility builder and even a marketing platform all at the same time.  Whether you’re running a start-up or a small business, or own a large, corporate brand, […]

Schema Markup is a form of structured data that helps search engines to better understand the content that exists on your website. By adding this extra layer of information to your website pages, you will make it easier for search engines, like Google, for instance, to interpret your content.  It also enables search engines to […]

Bounce rate is one of the most widely discussed, yet often misunderstood, metrics in website analytics. At its simplest, bounce rate represents the percentage of visitors who land on a page of your website and leave without taking any further action, such as clicking a link, visiting another page, or completing a form. But while […]

Search engine optimisation (SEO) is a very fluid thing. It’s not a static strategy that’s used in marketing. Just like Google’s algorithms, it has to change with the times and trends. If you want your content to rank as high up in the search engine results pages (SERPs) as possible, then your SEO strategy has […]