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What is the Purpose of a Newsletter & Should You Be Sending Them Out?

It could be argued that business and company newsletters are a little ‘old out’. However, before you decide to ditch the practice or decide not to start one, there are actually several benefits associated with sending out a newsletter, but you might not know what the purpose of it is, exactly, or maybe how to […]

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What is Marketing Psychology?

When it comes to digital marketing, it’s important that those who devise marketing campaign,s for example, understand the following in order to execute their roles as effectively and successfully as possible: Who the customer is What the customer wants What drives the customer to, ultimately, make the purchase or commit to a service When the […]

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7 Tips for Choosing the Perfect Domain Name

Choosing a domain name might seem like the easiest task in the world when it comes to owning a business that also operates online. But this actually couldn’t be further from the truth. Choosing a domain name is actually one of the hardest and longest decisions a company owner has to make because it has […]

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Different Types of Linkable Content & Why They’re Important

Building connections and partnerships, as well as improving engagement and increasing an audience is essential for anyone looking to stand apart from the crowd. Whether you’re looking to catapult your business into the spotlight and stand out from your competitors or simply improve the amount of views your blog gets, there are ways to help […]

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How to Lower Your Bounce Rate

It might be a bit disheartening to learn that your website has a particularly high bounce rate. But it’s important to keep in mind that this could be for a number of different reasons. It shouldn’t be looked at as a failure. It should be viewed more as an opportunity for change and improvement. So […]

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