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Your Guide to Creating Eye-Catching Social Media Content

Social media is an affordable, effective way of creating and maintaining a platform for your business. It will work to expose your brand to, potentially, thousands of people, therefore generating leads and increasing sales. It’s especially important that you’re using social media to advertise your business, especially if you’re selling popular products or services where […]

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How to Target Multiple Locations with Local SEO

If your business is looking to target several locations, then it’s important that those locations are targeted specifically using local SEO techniques. There are a number of reasons as to why this needs to be done and you’ll find it will benefit your business in ways that average SEO methods cannot. So what is multiple […]

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What is the Purpose of a Newsletter & Should You Be Sending Them Out?

It could be argued that business and company newsletters are a little ‘old out’. However, before you decide to ditch the practice or decide not to start one, there are actually several benefits associated with sending out a newsletter, but you might not know what the purpose of it is, exactly, or maybe how to […]

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What is Marketing Psychology?

When it comes to digital marketing, it’s important that those who devise marketing campaign,s for example, understand the following in order to execute their roles as effectively and successfully as possible: Who the customer is What the customer wants What drives the customer to, ultimately, make the purchase or commit to a service When the […]

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7 Tips for Choosing the Perfect Domain Name

Choosing a domain name might seem like the easiest task in the world when it comes to owning a business that also operates online. But this actually couldn’t be further from the truth. Choosing a domain name is actually one of the hardest and longest decisions a company owner has to make because it has […]

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