Category: SEO

As the spooky season approaches, businesses are looking everywhere to try and make a splash with their customers, setting themselves apart from the rest of the crowd. If you’re on the lookout to do just that, whether it be your first time giving it a go or if you’re a seasoned business owner with plenty […]

Location-based marketing is something that might have dabbled in if you work within the industry. From marketers and PPC experts to copywriters and graphic designers, it’s not unlikely for you to come across location-based marketing in some form or another. If, however, you’re a business who is looking to boost your presence in the local area […]

You might not think that how your website looks has much of an impact on your leads and sales, but it’s actually quite the opposite. Website design has a huge effect on how well your business does, especially if you’re based, primarily, online, but how? In this article, we’ll discuss how website design affects your […]

HTML and CSS coding are two different things, but they often work in conjunction with one another to create an informative, aesthetically-pleasing website or online document. In this article, we’ll take you through what HTML is, what CSS is and the differences between the two. We’ll also take you through the advantages and disadvantages of […]

It’s been an ongoing debate throughout the marketing world about whether or not AI-generated or human-generated content is better. If you talk to a writer, they’ll argue against using AI to create content, whereas someone who is more open-minded when it comes to using technology to our advantage would say that using AI in conjunction […]