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A Beginner’s Guide to Content Outreach

Content outreach is an effective SEO method that is used by most digital marketers and content creators. There’s no one-size-fits-all approach, however, so you need to pay attention to how it can be done in a way that best suits you and your talents. In this article, we’ll be delving into what outreach link building […]

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How to Bounce Back from Outreach Rejection

Outreach isn’t always successful. It can be tough to get through to the right sources and platforms, especially if your attempts are rejected. If you’re new to the outreach game, it’s easy to take the rejection to heart, but you shouldn’t. There are multiple reasons as to why you might be rejected in outreach. However, […]

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Why is the Customer Journey Important?

Anyone who owns a business knows that it has to be based around the customer in order to ensure increased leads and sales. However, this is often easier said than done. You might think that you know your customers, but do you really? One of the ways in which you can get to know your […]

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Landing Page Vs. Homepage: What’s the Difference?

Landing pages and homepages are often confused for one another. In some cases, a homepage can be confused for the same thing as a landing page, and vice-a-versa. If you’re new to digital marketing or to website development and design, then you may be wondering what the differences are between the two, and why they […]

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How to Survive Negative SEO

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

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