Category: SEO

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Content marketing used to be used strategically and simply, to set a brand apart from its competitors. Although in this modern age, content marketing strategies are absolutely necessary for any business in order to spread the word about what it is they do and what they have to offer. Many successful companies will have a […]

In this modern age, everyone uses Google to search for just about everything. Regardless of the industry or sector you work in, this highly-popular search engine will be able to ensure that your website appears in the search results. This will enable the user to find your service or product if they’re making an effort […]

Microsoft Clarity is a brand-new, free-to-use analytics tool that has recently made waves in the digital marketing industry. If you’re looking for a helpful tool that’ll provide data on a number of different things across your website, then Microsoft Clarity could be the programme for you. Despite how basic it appears, it’s actually a fairly […]