Category: SEO

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

A few days ago, Google announced that it was bringing out two new link attributes to help their crawlers identify the nature of links. This post looks at what the new attributes are, when to use them and what they mean for SEO. On 10th September 2019, the official Google Webmasters sent out the following […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

These days, most of us tend to access internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this blog […]

Domain metrics are much discussed in the world of SEO, with many search engine marketeers focussed on improving them. But what are they? When it comes to domain metrics there are a range of different values which we can track to assess a site. From Domain Authority to Citation Flow and Domain Rating, numerous companies […]