Category: SEO

Microsoft Clarity is a brand new, free-to-use analytics tool that has recently made waves in the digital marketing industry. If you’re looking for a helpful tool that’ll provide data on a number of different things across your website, then Microsoft Clarity could be the programme for you. Despite how basic it appears, it’s actually a […]

No matter what social media platform you’re using, hashtags will be highly beneficial when it comes to sharing content, whether you’re using them for personal or business accounts. Either way, hashtags will help to increase engagement, which could then mean more followers, likes and comments. Subsequently, your posts could reach a considerable number of people […]

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

A few days ago, Google announced that it was bringing out two new link attributes to help their crawlers identify the nature of links. This post looks at what the new attributes are, when to use them and what they mean for SEO. On 10th September 2019, the official Google Webmasters sent out the following […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]