Category: SEO

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

According to Smart Insights, billions of people worldwide use Google to search for almost anything. People mainly use Google to search for things such as: Where their local coffee shop is Reviews for a new restaurant nearby Home repair tips The latest fashion trends Celebrity gossip and news How to do something, like fixing floating […]

Christmas is a crucial time for retailers regardless of the industry you trade in, so with this in mind, you must look to plan your Christmas content and publish it in good time. Many content creators start planning for the festive season in the summer, but it’s not the end of the world if you […]

Around this time of year, content creators across the globe will be fighting to make their articles, infographics, videos and other pieces of content stand out from the crowd. So now is the time to give your everyday pieces of work a seasonal overhaul just in time for Christmas. But how can you do that, […]

User testing is a highly-effective, popular way of uncovering any problems that might exist within your website or application. In addition to discovering issues with your site, user testing also helps to create empathy with your users and so it’s a win-win for each party. But what is user testing , how can you recruit […]