Category: SEO

Everyone, no matter who you are or the industry you work in, has a personal brand. It’s something that will pop into the minds of your customers and followers when they hear your company name. Your personal brand is also something that comes up on Google whenever anyone searches for you and it’ll also be […]

Determining and understanding your target audience is an essential part of any content marketing campaign. There are several benefits when it comes to content marketing, including, but not limited to, the following: It creates more effective marketing strategies It will help to increase leads It helps to build relevant, high levels of site traffic It […]

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

According to Smart Insights, billions of people worldwide use Google to search for almost anything. People mainly use Google to search for things such as: Where their local coffee shop is Reviews for a new restaurant nearby Home repair tips The latest fashion trends Celebrity gossip and news How to do something, like fixing floating […]