Category: SEO

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

If you’ve got a brand new website that you can’t wait to showcase, then it’s only right that you’re wanting to boost SEO to get the best possible results, and that includes getting a good amount of traffic, clicks and, most importantly, sales. But SEO involves a variety of specialist methods and techniques, often using […]

Having a content audit carried out on your website is absolutely paramount when it comes to performing well in Google and setting your website apart from your competitors’. But there are certain instances where a content audit is needed. In this article, we’ll be discussing what a content audit is, when you need one and […]

If you work within the marketing industry, whether you’re an SEO expert or a copywriting specialist, you’d have likely come across the phrase ‘keyword density’ or ‘keyword-dense’ when people refer to a piece of copy or website content in general. It can be difficult to determine whether a keyword-dense piece of content is a good […]

SEO is a crucial part of content marketing. In fact, content has a huge part to play in how successful an SEO journey can be. However, if you’re not sure about how SEO works, or if you aren;t sure about which techniques to use, it could end with you making more mistakes than successful attempts. […]