Category: SEO

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

SEO content is content that is written with optimisation in mind. The copy needs to be noticeable online and it should be ranking high in the search engine results (SERPs) as a result. But without writing SEO content, the aforementioned isn’t always easy, or possible.  However, that being said, writing SEO content isn’t that straightforward […]

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

If you’ve got a brand new website that you can’t wait to showcase, then it’s only right that you’re wanting to boost SEO to get the best possible results, and that includes getting a good amount of traffic, clicks and, most importantly, sales. But SEO involves a variety of specialist methods and techniques, often using […]

Having a content audit carried out on your website is absolutely paramount when it comes to performing well in Google and setting your website apart from your competitors’. But there are certain instances where a content audit is needed. In this article, we’ll be discussing what a content audit is, when you need one and […]