Category: PPC

Google have introduced a new countdown feature within AdWords, which is much faster and easier than creating a script, previously the only way to achieve this functionality. This new feature is located directly within the ad creation section and is extremely easy to set up. Simply create a new Text ad like so: From here […]

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example if you only sold “blue widgets”, you could add a range of other colours such as “orange widgets” as negative keywords. Negative keywords are an absolute must for any PPC […]

Google recently announced a new feature for use in your AdWords, ppc campaigns that can be found within your Google Merchant Center account. This new feature is named Merchant Promotions. Merchant Promotions allow you to include a special offer alongside your Product Listing Ads (PLA). Google states this additional feature will “Boost your click-through-rate by […]