Category: PPC

Since the acquisition of LinkedIn by Microsoft in 2016, advertisers have been wondering when Microsoft advertising will allow its advertisers to target ad to audiences using LinkedIn profile data. Recently David Pann, the GM of Microsoft Search Advertising, announced that (US) Bing Ads clients can now access profile targeting that will use LinkedIn data for […]

Google is always developing their products to enhance the end user experience, as many pay per click marketers know with the recent removal of sidebar search ads and the imminent launch of the new AdWords interface. Changes to the search engine results page for the end user are generally tested by Google prior to them […]

A beta version of the Google AdWords add-on has officially been rolled to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On Of […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]