Category: Optimisation

Earlier in the year Google announced intentions to move forward with plans to encourage the use of secure HTTPS pages amongst sites and webmasters. In short, Google stated that come October, users accessing webpages with forms, login and other input fields would be met with security warnings. To be exact, Google said: “Beginning in October […]

What is m-commerce? M-commerce (the m stands for mobile) is the buying and selling of goods and services through smart phones, tablets, smart watches and smart glasses. More and more people are taking advantage of the convenience of buying and selling on the go. This service has been around since 1997, but was limited to […]

Kumo were asked to perform a workshop to cover the basics of SEO to graduates and new business owners at The Ingenuity Lab, part of Nottingham University’s Business School in Nottingham. The first portion of the keynote is available on our YouTube channel here: https://www.youtube.com/watch?v=mp5jh39M1KI&t=51s and is also embedded below. The second portion of the […]

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimize 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]

For every ecommerce business owner website traffic is absolutely essential to succeed and to generate revenue. Website traffic can come from many different sources but one of the most prominent is Organic Search. Influencing the SEO of your ecommerce website is a great way to grow your organic traffic and boost your product sales. I […]