Category: Optimisation

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Location based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

These days, most of us tend to access internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this blog […]

Domain metrics are much discussed in the world of SEO, with many search engine marketeers focussed on improving them. But what are they? When it comes to domain metrics there are a range of different values which we can track to assess a site. From Domain Authority to Citation Flow and Domain Rating, numerous companies […]