Category: Marketing

When you think of Father Christmas, you don’t really associate him with a brand or refer to his workshop in the North pole as a business but, in essence, that’s really what it is. Considering Father Christmas has been a staple festive figure for centuries across the world, he must be doing something right in […]

The digital marketing industry is vast. There are multiple people and entire teams who work tirelessly around the clock to ensure websites and companies are as exposed and as relevant to their customers as possible. Where the everyday internet user won’t understand the work and the many threads that make up the digital marketing tapestry, […]

It’s that time of year again when everyone starts to anticipate some great deals, sales and discounts, just in time for Christmas. Black Friday is renowned around the world for being one of the biggest sales events before the festive season. Growing in popularity in the UK over the years, Black Friday is something that […]

There are plenty of marketing strategies out there that professionals in the industry will use to try and set your business apart from the crowd. However, there is such a thing as a completely ineffective marketing tactic that could hinder your efforts rather than ensure success. With this in mind, we’ve collated a list of […]

Email marketing has long been used as an effective strategy in the industry. But regardless of how popular it has been, and continues to be, it’s still possible to go about it the wrong way. Whether you’re a seasoned marketer or a budding novice, you’re likely making at least one email marketing mistake that’s featured […]