Category: Marketing

Outreach isn’t always successful. It can be tough to get through to the right sources and platforms, especially if your attempts are rejected. If you’re new to the outreach game, it’s easy to take the rejection to heart, but you shouldn’t. There are multiple reasons as to why you might be rejected in outreach. However, […]

Adapting personas for different channels is paramount when it comes to hitting the right target audience. Without the knowledge of how to be flexible with lots of different marketing methods, you could end up either targeting the wrong audience or not targeting any particular type of audience at all. You need to make sure that […]

There is such an emphasis placed on environmental change and sustainable practices these days, to the point where businesses can no longer sit idle-by and not make any changes to the way in which they operate. In fact, it could harm a business if they do not take the right steps to being more eco-friendly […]

Since the dawn of time, business owners have tried every method possible to market their company and generate leads and sales. Those practices only elevated with the introduction of the internet. Now, more business owners than ever before are looking to the net for some help in getting their company, their brand and their values […]

Marketing strategies are imperative to successful online statistics and performance. It’s the difference between having zero page views and hundreds at a time. It also is the difference between generating leads and sales and not having any interest in your business at all. A marketing strategy involves a variety of things, such as: content, copy, […]