Category: Marketing

Start-up and small businesses are popping up and bursting onto the scene everywhere we look. Whether it’s good news, about their opening or launch, or bad news, detailing their closure, there are always small businesses or start-up companies in the media for one reason or another. But do you know what the differences are between […]

The world of marketing is made up of many different layers. From the technical aspects that run behind the scenes, right through to the visuals and the content you can see on a page, there are many factors involved with websites and online content that many people don’t realise. When it comes to content, it’s […]

As we enter a new year, it’s time for your business to ramp things up a bit in order to keep people engaged and interested in your brand and what it is you’re offering. In the month following Christmas, everyone’s wallets are a little lighter, the public are back to work and the festive spirit […]

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

Brands, marketers and business owners alike have been using this technique, to an extent, for years, often without knowing it. This would especially be the case pre-internet, when the same technique was used but applied to a different form of content or exposure, such as in a newspaper, magazine, phonebook, on the radio or on […]