Category: Marketing

It’s never been more important for a company to be visible online as it is today, in such a digital age. This is why businesses across the world are looking to digital marketing agencies to put the spotlight on them instead of on their competitors. Unless your company is particularly large and popular already, being noticed […]

When it comes to digital marketing, it’s important that those who devise marketing campaign,s for example, understand the following in order to execute their roles as effectively and successfully as possible: Who the customer is What the customer wants What drives the customer to, ultimately, make the purchase or commit to a service When the […]

Christmas is a crucial time for retailers regardless of the industry you trade in, so with this in mind, you must look to plan your Christmas content and publish it in good time. Many content creators start planning for the festive season in the summer, but it’s not the end of the world if you […]

Content marketing used to be used strategically, and simply, to set a brand apart from its competitors. Although, in this modern age, content marketing strategies are absolutely necessary for any business in order to spread the word about what it is they do and what they have to offer. Many successful companies will have a […]

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]