Category: Marketing

Christmas is a crucial time for retailers regardless of the industry you trade in, so with this in mind, you must look to plan your Christmas content and publish it in good time. Many content creators start planning for the festive season in the summer, but it’s not the end of the world if you […]

Content marketing used to be used strategically, and simply, to set a brand apart from its competitors. Although, in this modern age, content marketing strategies are absolutely necessary for any business in order to spread the word about what it is they do and what they have to offer. Many successful companies will have a […]

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

So what exactly is Inbound Marketing? If you have spent any time within the digital marketing industry you will have heard of the term “inbound marketing”. Until fairly recently there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org which was specifically focused on inbound marketing news and articles, this […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]