Category: Marketing

As the spooky season approaches, businesses are looking everywhere to try and make a splash with their customers, setting themselves apart from the rest of the crowd. If you’re on the lookout to do just that, whether it be your first time giving it a go or if you’re a seasoned business owner with plenty […]

Location-based marketing is something that might have dabbled in if you work within the industry. From marketers and PPC experts to copywriters and graphic designers, it’s not unlikely for you to come across location-based marketing in some form or another. If, however, you’re a business who is looking to boost your presence in the local area […]

Market research is something that is critical to any business, regardless of the industry you work in. Not only will it enable you to learn more about your customers and your competitors, but it will also make you aware of your own products and services with regards to what’s popular, what’s working and what isn’t. […]

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

Social media, for example, is always providing a consistent stream of content for everyone to view and benefit from. But in this modern age, and as things change, it’s becoming increasingly difficult to target relevant audiences through content marketing alone, which is why marketers are now looking towards community management as a way of reaching […]