Category: Marketing

You might have heard of inbound and outbound marketing, more so if you work in the industry. But have you ever stopped to wonder what they are and how they differ? Which one would work best for your business, or for the company you’re working for? To answer that, we first need to know what […]

There are many different forms of marketing in the industry, each one offering specific benefits to the client. When put together, it can be a recipe for success as each marketing method brings something new to the table. This is no different for storytelling marketing, but what is storytelling marketing and how can it benefit […]

Digital marketing reviews are recommended by digital marketing agencies, such as us here at Kumo. There are many reasons for this, one benefit being that it helps the marketing firm to understand your business, realise your goals and to take the action necessary to achieve great results for their clients.  Something that comes hand-in-hand with […]

A digital marketing checklist can be a very in-depth, detailed process that most professionals in the field will follow, more so when they have a new client join their list. Not only is it a great way for marketers to stay on top of the work they need to do to help their clients, but […]

Marketing is facing a new concept – AI. There are some mixed feelings about AI in general, not just when it comes to AI use in the marketing industry. But it seems that the implementation of AI has split the industry down the middle, with some finding it useful and others still being wary of […]