Category: How to

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

LinkedIn is a great social media platform for a variety of professionals, regardless of what you do, have done in the past or the industry you work in. It’s a way of showcasing everything you have to offer a prospective company, whilst also ensuring that your current employer can cross-check your CV against what you […]

Instagram is one of the most popular and successful social media accounts out there, with over 1.35 million users as of 2023, according to Statista. So it’s no surprise that gaining a substantial following has become a competitive minefield. But what can you do to set your gallery apart from everyone else’s and gain your first […]

Influencer marketing is a very effective, worthwhile marketing strategy that many content creators and digital marketers use to increase brand exposure, along with other things. It’s a relatively new technique that’s recently taken the internet by storm, so it’s no wonder that more and more marketers are trying to find ways to get in on […]

Whether you’ve written and submitted a press release before, or if it’s your first time doing it, there is a process that needs to be followed when it comes to submitting a press release. In this article, we’ll be explaining what a press release is, why they’re important and how to distribute one effectively.   […]