Category: How to

Creating content that ranks high on Google is the holy grail of digital marketing. But with constant algorithm updates, AI-generated content flooding the web and increasing competition, how can you ensure your content stands out from the crowd – not just for your audience, but for Google, too? The key is striking a balance between […]

You might be wondering what the purpose is of reusing old blog posts. There are actually several benefits to repurposing and updating existing content for marketers and their clients. Alongside boosting SEO rankings, it can also ensure that more relevant traffic is drawn in, the user experience (UX) is enhanced, strong CTAs can be harnessed […]

In an increasingly competitive digital landscape, boosting your website’s relevance isn’t just about showing up in search engines. It’s about staying valuable to your audience, evolving with algorithms and establishing credibility in your niche. Whether you’re running a business site, blog or e-commerce platform, staying relevant means more visibility, better engagement and, ultimately, higher conversions. […]

According to Hobo, a website should take between 1 and 2 seconds to load completely. The same source also claims that 53% of websites are abandoned if the website takes longer than 3 seconds to load, with a 2-second delay resulting in 87% bounce rates in some cases. With this in mind, it’s never been […]

Meta descriptions. If you work in marketing, you’ll have heard of them before. Depending on the department you’re in, you might know what they are and how to write them, but if you’re new to the game or are simply curious, then you’ve come to the right place. In this article, we’ll be explaining what […]