Category: Guide

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10 page blog, an informational portal, a national ecommerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable […]

Screaming Frog is a great tool for crawling a site and identifying any issues, or potential issues, that are present. It’s one of the most popular crawlers available and for good reason. With an ability to highlight and report on a whole host of factors, Screaming Frog can help take your onsite SEO to the […]

To put it as simply as possible, anchor text is the clickable part of a link displayed on a web page. Most commonly it is underlined and blue like this example. “This example” is the anchor text and when clicked takes the user through to another page or site. Most of the time, anchor text […]