Category: Guide

Social media is an affordable, effective way of creating and maintaining a platform for your business. It will work to expose your brand to, potentially, thousands of people, therefore generating leads and increasing sales. It’s especially important that you’re using social media to advertise your business, especially if you’re selling popular products or services where […]

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Video conferencing has catapulted to the forefront of remote working. With the Covid pandemic causing more people than ever before to work from home, Zoom, Skype, Microsoft Teams and other video calling platforms have been helping companies all over the world to connect with employees, no matter where they are. However, there are some businesses […]

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10 page blog, an informational portal, a national ecommerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable […]