Category: Guide

An SEO strategy would be incomplete without the use of quality backlinks. Many of those in the digital marketing industry believe that backlinks are just as important as keyword inclusion in website copy. When done properly, backlinks can be invaluable when it comes to getting your website to rank in the search engine results pages […]

We live in a digital age where it’s almost imperative that businesses have an online presence. But with that comes the easy submission of customer reviews. Reviews can either make or break a company. According to Trustpilot, 88% of consumers across the world will look at reviews online when they first come across a new […]

Social media is an affordable, effective way of creating and maintaining a platform for your business. It will work to expose your brand to, potentially, thousands of people, therefore generating leads and increasing sales. It’s especially important that you’re using social media to advertise your business, especially if you’re selling popular products or services where […]

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Video conferencing has catapulted to the forefront of remote working. With the Covid pandemic causing more people than ever before to work from home, Zoom, Skype, Microsoft Teams and other video calling platforms have been helping companies all over the world to connect with employees, no matter where they are. However, there are some businesses […]