Category: Google

Google have released a new type of campaign within their AdWords PPC platform that is specifically designed to generate phone calls rather than visits to your website as detailed in the following announcement post: http://adwords.blogspot.co.uk/2015/02/charge-up-your-phones-with-call-only.html. This new campaign is named a Call-Only campaign. Once set up, a click on your advert will result in a […]

Google AdWords Remarketing Lists for Search Ads otherwise known as RLSA’s, give you the opportunity to target users that have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website, they may be shopping around for best pricing, they may have added […]

Google have introduced a new countdown feature within AdWords, which is much faster and easier than creating a script, previously the only way to achieve this functionality. This new feature is located directly within the ad creation section and is extremely easy to set up. Simply create a new Text ad like so: From here […]

It is very important to stay on top of the URL’s that Google and other search engines have in their indexes to ensure that removed pages are correctly redirected to appropriate, relevant content. To maintain external links and social shares to removed content, along with reducing 404 errors and potentially loosing visitors, the implementation of […]

Recently Google released Certified Shops to all qualifying UK retailers. Previously this was in closed beta to a handful of selected retailers who had applied for the beta in the UK. What is Google Certified Shops? Google Certified Shops was previously only available to US online retailers and was known as Google Trusted Stores. Essentially […]