Category: Google

In a move that could possibly see many businesses and websites gain more from their data, Google has begun rolling out its new and improved analytics tool, Google Analytics 360 Suite. In their own words, the suite is “a set of integrated data and marketing products, designed specifically for the needs of enterprise-class marketers.” Of […]

Rapid SSL have moved to support Google’s Certificate Transparency (CT) initiative by introducing CT logging for their security certificates and may be something that other SSL Certificate providers will be implementing in the near future. What Is Certificate Transparency? CT has been developed by Google to log, audit and monitor Certificate Authorities’ issuances. At present, […]

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away, people need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

The landscape of the shopping world has changed over the last few years. In a buck against the traditional trend, online shoppers are going against the age old browsing sessions and acting swiftly to snap up products they desire. According to Google Analytics, each mobile shopping trip is now 7% shorter than in the past […]