Category: Google

Recently we’ve begun to notice a local host address showing up in a fair few Analytics accounts. Not only is a pretty odd, it’s also skewing data, which of course isn’t great. Notice how each perceived session instantly bounces at 0:00. Not huge numbers but 156 of those is sure going to bring your averages […]

The new European data protection law GDPR is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially on those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

Google My Business Reviews are an essential part of your SEO arsenal. In fact, in 2016, 92% of customers said they read online reviews, 94% would use a business with a 4-star rating and the star rating was the number one factor used by customers to judge a business. It’s pretty clear from this that […]

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics business owners will struggle to get a full understanding […]