Category: Google Ads

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away, people need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that show with your text ads. This is another great extension that you can take advantage of as ad extensions typically increase click through rates, provide further information to the user, whilst reducing your cost per clicks as they are now […]

There are many common questions that business owners have asked us relating to Google AdWords and the type of advertising that it provides, so the following article will hopefully clear many of those questions up. What Is Google Adwords? Google AdWords is an online system that is used for the set up and management of […]

Google have released a new type of campaign within their AdWords PPC platform that is specifically designed to generate phone calls rather than visits to your website as detailed in the following announcement post: http://adwords.blogspot.co.uk/2015/02/charge-up-your-phones-with-call-only.html. This new campaign is named a Call-Only campaign. Once set up, a click on your advert will result in a […]

Google AdWords Remarketing Lists for Search Ads otherwise known as RLSA’s, give you the opportunity to target users that have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website, they may be shopping around for best pricing, they may have added […]