Category: Google Ads

The over-arching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

As of 26th October 2016, Google AdWords will no longer support the creation or editing of standard text ads. Standard text ads will however, continue to show alongside extended text ads, but you’ll no longer be able to create or edit standard text ads. Standard text ads are to be replaced by a brand new […]

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]

Google have announced their latest AdWords feature – price extensions. Ads now have the ability to showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here […]

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]