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The Ultimate Guide to Ad Blockers

Ad blockers are used across the world for, you guessed it, blocking adverts. They can block ads that are offensive, unwanted, irrelevant or simply annoying. There are many benefits to using ad blockers, and there are also several methods that can be used also, in order to get the job done. So what are ad […]

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Scraping Product Data for Shopping Feed Optimisation

A key area of performance for Google Shopping campaigns (PPC), or even “free listings” is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted then you may encounter […]

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Location Based Advertising

Location based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the […]

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2019 Merchant Center Product Data Specification Update

Google introduce changes to their Merchant Center product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those that are not experienced with Google Ads, Google Merchant Center is a tool designed to help you upload your […]

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Google AdWords Add-On Imports Data to Google Sheets

A beta version of the Google AdWords add-on has officially been rolled to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On Of […]

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