Category: Copywriting

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

It happens to every writer at some point in their careers. It’s almost an inevitable part of the job. Where it doesn’t happen very often, a writer knows when a block is about to set in – your prose ends up making no sense, there’s typos everywhere and you start to lack the motivation to […]

Not every single industry out there isn’t terribly exciting, especially to the average person. But when you’re a content creator, it’s impossible to skirt around the industries you don’t find to be very interesting or that you find to be “boring”, for lack of a better word. However, your clients are still paying for a […]

When it comes to the world of content creation, plagiarism occurs more than you might think and for a number of reasons. Sometimes, it could be accidental, where the writer isn’t even aware that they have copied something someone else has written.  But there are some cases where plagiarism is done purposefully, either as a […]