Category: Copywriting

Engagement is crucial when it comes to building a loyal audience online. Whether you’re using social media or run a blog, there are multiple ways in which you’ll be able to increase the amount of engagement you receive.  Today, we’ll be focusing on growing an audience on social media, together with the importance of growing […]

Content creation is an integral part of digital marketing. A study showed that, when done in the right way, content marketing can offer a better return on investment (ROI) than paid advertisements in some cases. This is why 90% of marketers will use content to generate leads and drive traffic to websites and blog and […]

The use of a white paper varies greatly, with lots of different definitions given if you ask the question; “what is a white paper?”. Generally, they’re defined as being a written report that details certain things and offers solutions to those who read it. In government, however, white papers aren’t used in this way and […]

It could be argued that business and company newsletters are a little ‘old out’. However, before you decide to ditch the practice or decide not to start one, there are actually several benefits associated with sending out a newsletter, but you might not know what the purpose of it is, exactly, or maybe how to […]

Future-proofing content doesn’t mean having to predict future trends, but it does involve producing timeless content that will be as relevant in many years to come as it is today. But this is a lot easier said than done. It involves a lot of planning and research, however, if your goal is to have evergreen […]