Category: Copywriting

If you’re new to the copywriting scene, then you might not have come across evergreen content before. If that’s the case, then let me talk you through it. In this article, you’ll learn what evergreen content is, what it isn’t, how you can write it yourself and why it’s so important in content marketing.    […]

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

You might have thought that you left mind maps behind at school, after you’ve finished revising for that all-important test, but mind maps are actually commonplace in the world of work regardless of the industry you might be in. Even dentists, warehouse owners, marketers and engineers will find mind mapping useful, but in this context, […]

Modern digital marketing has more of an emphasis on content than any other form of marketing that came before it. Writing a lengthy blog post that’s been planned and executed successfully is rewarding, especially as a content writer, so it’s disappointing to see that it’s been lifted by another person and claimed as their own. […]