Category: Copywriting

If you’ve got experience in marketing, then you’ll have heard of evergreen content. You’ll likely also have a good grasp on what it is, what it means and why it’s important for SEO. However, if you’re new to the scene, then evergreen content might be something that’s entirely alien to you. If that’s you, then […]

If you’re new to the copywriting scene, then you might not have come across evergreen content before. If that’s the case, then let me talk you through it. In this article, you’ll learn what evergreen content is, what it isn’t, how you can write it yourself and why it’s so important in content marketing.    […]

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

You might have thought that you left mind maps behind at school, after you’ve finished revising for that all-important test, but mind maps are actually commonplace in the world of work regardless of the industry you might be in. Even dentists, warehouse owners, marketers and engineers will find mind mapping useful, but in this context, […]