Category: Copywriting

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

You might have thought that you left mind maps behind at school, after you’ve finished revising for that all-important test, but mind maps are actually commonplace in the world of work regardless of the industry you might be in. Even dentists, warehouse owners, marketers and engineers will find mind mapping useful, but in this context, […]

Modern digital marketing has more of an emphasis on content than any other form of marketing that came before it. Writing a lengthy blog post that’s been planned and executed successfully is rewarding, especially as a content writer, so it’s disappointing to see that it’s been lifted by another person and claimed as their own. […]

Niche content is something that not everyone thinks about when it comes to writing articles, blog posts, infographics or even something as simple as a leaflet or a poster. Niche content needs to be able to stand out from the crowd, whilst also being relevant to a specific type of audience, also known as a […]

2022 has come to an end, but there’s a lot that digital marketers can learn from the previous twelve months that can be used to our advantage. Not only will this help you to plan an excellent marketing strategy for 2023, but it will also highlight the trends and what to focus on for the […]