Category: Copywriting

If you work within the marketing industry, whether you’re an SEO expert or a copywriting specialist, you’d have likely come across the phrase ‘keyword density’ or ‘keyword-dense’ when people refer to a piece of copy or website content in general. It can be difficult to determine whether a keyword-dense piece of content is a good […]

Blogging. It’s the backbone of any successful website for most businesses. There are many benefits to having a blog attached to your website; it allows you to introduce yourself and your business to your customers, it can boost relationships with clients and you can share useful, relevant information about your industry that will get you […]

Website design is paramount for businesses looking to make a splash in their industry. A great website can dictate the difference between a customer making a purchase or going elsewhere for what they need. In this article, we’ll be going through why we should be placing more emphasis on the content that’s placed on a […]

LinkedIn Creator Mode is an excellent way for content creators to get noticed and to gain more exposure in a social media setting. LinkedIn is a social networking site that is deemed to be more professional than using Facebook to connect with colleagues and prospective employers, clients and workers.  But LinkedIn isn’t just for those […]

American and British English might sound the same, but there are actually some major differences between the two. From the use of past simple tense and present perfect tense and the word “got” over “gotten” to “have” and “take” and the accent, there are several ways in which American English is different from British English, […]