Category: Copywriting

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

As we continue to explore the fundamentals of SEO, we are going to take a look at duplicate content and what it means for your website. To ensure that you can completely avoid the negative effects that duplicate content can have, let’s start by going right back to basics. So, what is duplicate content? To […]

When I tell people I’m a copywriter, I’m often met by blank faces. Either that, or people assume that I photocopy stuff all day (kind of insulting) or am involved in legal copyright (not the end of the world). Occasionally I start boring people with the origins of the phrase “copywriter” (that advertising texts were […]

When companies are designing their websites, the focus is often on the look and functionality of the site, meaning that written content can fall by the wayside. But having minimal or low-quality written content on your site (or both!) can really limit the success of your site – or even have an actively negative impact. […]

Having a basic understanding of marketing psychology & behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference on how your marketing campaign will perform. Social Proof (Informational […]