Category: Copywriting

In this modern age, everyone uses Google to search for just about everything. Regardless of the industry or sector you work in, this highly-popular search engine will be able to ensure that your website appears in the search results. This will enable the user to find your service or product if they’re making an effort […]

Getting a decent amount of traffic to your website is one thing, but it’s actually more important to ensure that visitors to your site are staying on it and navigating their way through it for as long as possible. Retaining readers will help to ensure that they learn as much as possible about your business […]

Despite common belief, contact forms are actually an incredibly important part of your website. The page itself will give you an opportunity to connect with visitors to your site which will subsequently convert them into leads, but only if you make your contact form a hit.  The vast majority of the public don’t want to […]

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]