Category: Copywriting

There are over 463,000 Google results for ‘content oversaturation’, and this article is just another one on the list. Some searches produce millions of results, often providing the same information over and over to frustrated searchers. Every month, a staggering 91.8 million new posts are published on WordPress alone. So why do we keep producing […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

As we continue to explore the fundamentals of SEO, we are going to take a look at duplicate content and what it means for your website. To ensure that you can completely avoid the negative effects that duplicate content can have, let’s start by going right back to basics. So, what is duplicate content? To […]

When I tell people I’m a copywriter, I’m often met by blank faces. Either that, or people assume that I photocopy stuff all day (kind of insulting) or am involved in legal copyright (not the end of the world). Occasionally I start boring people with the origins of the phrase “copywriter” (that advertising texts were […]

When companies are designing their websites, the focus is often on the look and functionality of the site, meaning that written content can fall by the wayside. But having minimal or low-quality written content on your site (or both!) can really limit the success of your site – or even have an actively negative impact. […]