Category: Copywriting

When I tell people I’m a copywriter, I’m often met by blank faces. Either that, or people assume that I photocopy stuff all day (kind of insulting) or am involved in legal copyright (not the end of the world). Occasionally I start boring people with the origins of the phrase “copywriter” (that advertising texts were […]

When companies are designing their websites, the focus is often on the look and functionality of the site, meaning that written content can fall by the wayside. But having minimal or low-quality written content on your site (or both!) can really limit the success of your site – or even have an actively negative impact. […]

Having a basic understanding of marketing psychology & behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference on how your marketing campaign will perform. Social Proof (Informational […]

As a digital marketer or copywriter, your job is to produce interesting, engaging content for the target audience of the website you are writing for. However, if you work in an agency, you’re inevitably going to end up having to produce content about something that isn’t your specialist area. Likewise, you might start working in-house […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]