Category: Copywriting

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

If you’re in the SEO game, you’ll have repeatedly heard the phrase, “content is king”. But a finished piece of content is just the tip of the writerly iceberg. Below the surface, planning forms the mass. Some would assume that coming up with ideas is the easy bit, and sometimes it is, but we’ve all […]

The SEO industry is always stressing the importance of content. A lot of the time, this refers to written content – web copy that is keyword optimised, adds value to the user and champions your business. However, visual content can be incredibly effective too. When it comes to content marketing and link building, there is […]

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

Content creation and business growth are directly linked. Writing is the first impression for potential customers and will influence whether they like and trust your brand. Content is conversation, giving your business a sense of personality and expertise, so getting it right is important. Whether you outsource or insource content writing depends on your content […]