Category: Copywriting

Despite common belief, contact forms are actually an incredibly important part of your website. The page itself will give you an opportunity to connect with visitors to your site which will subsequently convert them into leads, but only if you make your contact form a hit.  The vast majority of the public don’t want to […]

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

If you’re in the SEO game, you’ll have repeatedly heard the phrase, “content is king”. But a finished piece of content is just the tip of the writerly iceberg. Below the surface, planning forms the mass. Some would assume that coming up with ideas is the easy bit, and sometimes it is, but we’ve all […]

The SEO industry is always stressing the importance of content. A lot of the time, this refers to written content – web copy that is keyword optimised, adds value to the user and champions your business. However, visual content can be incredibly effective too. When it comes to content marketing and link building, there is […]