Category: Copywriting

Creating content for industries you aren’t an expert in is, in most cases, an integral part of the role of a Copywriter or content creator, especially in the world of digital marketing. With extensive client bases, it’s no wonder that marketers will come across industries and topics that they aren’t familiar with, but what happens […]

Whether you’re just starting out with content marketing or are highly-experienced in the field, having a solid content strategy is paramount when it comes to engaging your customers and clients. Having a relevant, modern and innovative content plan will help you to prepare for every eventuality, whether you’re an expert in the topic or not.  […]

A website is an integral part of any business. It gives potential customers an opportunity to get to grips with exactly what it is you do, but it also gives your company the chance to showcase your brand.  Tone of voice, colour scheme, logos and even the layout of your text and images can give […]

Content is an essential part of the online world. Without content, websites would be rendered useless and answers to some of the most asked questions wouldn’t be readily available. Good, high-quality content is what defines the digital age and it comes in a number of different forms, including infographics, articles, press releases, posters, micro-copy and […]

Press releases are an effective way of spreading the word about your business. They’re generally used to promote new services or products you have to unveil or perhaps for a company that’s only just opened.  Often, they’re written and pitched to local newspapers and other publications in order to ensure as many people in the […]