Category: Copywriting

Headlines. Not only do they indicate what an article is about, but they need to be interesting and attention-grabbing. They need to pull in an audience, but that can be far easier said than done. This is because headlines need to be short, concise and to-the-point, whilst still being short and intriguing. But how can […]

Website copy is one of the most underrated elements of any website. It’s often because the first thing a website visitor will see is the aesthetics, the design and the pictures that adorn each page. Only if they’re interested in what you have to offer, whether it be goods or services, will someone take the […]

When it comes to writing and publishing copy, it seems like a fairly straightforward task. You write the text and you hit “publish” on your platform. But it’s actually far more in-depth than that. The whole process, from start-to-finish, is quite complex. Part of making sure that you’re producing quality content is to make sure […]

The world of marketing is made up of many different layers. From the technical aspects that run behind the scenes, right through to the visuals and the content you can see on a page, there are many factors involved with websites and online content that many people don’t realise. When it comes to content, it’s […]

Long form content is incredibly useful when it comes to marketing, SEO and appearing as high up in the search engine results pages (SERPs) as possible. Long-form content ranks far better than content with a much shorter word count. Boost your website traffic and make yourself a trusted source of content in the eyes of […]