Category: Copywriting

CTAs. They’re something that all marketers have heard of, whether you work in content or otherwise. But if you’re new to the game, you might not know what a CTA is or why it’s used. In this article, we’ll be explaining what a CTA is, why it’s important, what the different types of CTAs are […]

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

Content is often a very underestimated tool in the world of marketing. This is why it’s important to look to professional writers and digital marketing agencies to do the job for you, rather than be tempted to do it yourself or use an AI writing tool. This is the case for a number of reasons, […]

SEO content is content that is written with optimisation in mind. The copy needs to be noticeable online and it should be ranking high in the search engine results (SERPs) as a result. But without writing SEO content, the aforementioned isn’t always easy, or possible.  However, that being said, writing SEO content isn’t that straightforward […]

Headlines. Not only do they indicate what an article is about, but they need to be interesting and attention-grabbing. They need to pull in an audience, but that can be far easier said than done. This is because headlines need to be short, concise and to-the-point, whilst still being short and intriguing. But how can […]