Category: Copywriting

Both long-form and short-form content are used in the world of content marketing, both for different reasons, as they offer different benefits. In this article, we’ll be going through what long-form and short-form content is, their advantages and what the differences are between the two. Let’s delve further into the world of content and everything […]

Content theft is something that almost all content creators will come across at some point or another. Whether you’re creating content for a client or for your own blog, if you find that your content has been stolen, then it’s important to take the correct steps to make sure that the issue is dealt with […]

Long-form content, as the name would suggest, refers to content that has a considerable word count. Generally, long-form content should be more than 900 words long. Alternatively, long-form videos should run for longer than 3 minutes. Long-form content often requires extensive research to deliver information to the right target audience.  Information imparted should be accurate […]

Whether you work in digital marketing or not, you may not have heard of “orphaned” content. There are many different types of content that are created in the world of marketing, with some being more effective and more beneficial for SEO than others. In this article, we’ll be taking you through orphaned content. But what […]

AI in content marketing might be more beneficial to you than you might have otherwise thought, especially when you consider the benefits it has to offer you. However, there are some cons that you’ll need to take into account before choosing whether or not AI-generated is the right option for you. In this article, we’ll […]