Category: Content

Creating content that ranks high on Google is the holy grail of digital marketing. But with constant algorithm updates, AI-generated content flooding the web and increasing competition, how can you ensure your content stands out from the crowd – not just for your audience, but for Google, too? The key is striking a balance between […]

You might be wondering what the purpose is of reusing old blog posts. There are actually several benefits to repurposing and updating existing content for marketers and their clients. Alongside boosting SEO rankings, it can also ensure that more relevant traffic is drawn in, the user experience (UX) is enhanced, strong CTAs can be harnessed […]

Both long-form and short-form content are used in the world of content marketing, both for different reasons, as they offer different benefits. In this article, we’ll be going through what long-form and short-form content is, their advantages and what the differences are between the two. Let’s delve further into the world of content and everything […]

Meta descriptions. If you work in marketing, you’ll have heard of them before. Depending on the department you’re in, you might know what they are and how to write them, but if you’re new to the game or are simply curious, then you’ve come to the right place. In this article, we’ll be explaining what […]

Content theft is something that almost all content creators will come across at some point or another. Whether you’re creating content for a client or for your own blog, if you find that your content has been stolen, then it’s important to take the correct steps to make sure that the issue is dealt with […]